This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Like Steve Jobs, Tim Cook Doesn't Care About Apple Stock

Most everything else is noise until Apple reports. And, even after we get holiday quarter results, there's no telling what the stock will do. I realize that's unsettling, but, at the end of the day, if you're in the stock, all you can reasonably do is what's best for you and your family. Hopefully, putting it that way brings some clarity to thought.

Don't panic. You have no control over what's happening out there. It's the Wild West. You have to make decisions based on your circumstances, but, if it was me making the call, I would day/swing trade AAPL using tight stops (like I did in October 2012), but not hold a substantial position as an investment.

Let the dust settle after earnings and go from there. If hell stops breaking loose, think about getting back in. You'll have time; when this train really takes off, it makes several stops along the way to pick up new shareholders or investors scaling into a position. And if it doesn't, no harm and no foul.

Other very good, less volatile long-term investments exist. (Look at big media stocks; for example, News Corp (NWSA - Get Report) is up 12% since this Nov. 5 article).

Just don't sit around waiting for Apple to bail you out of your perceived jam. It's not going to happen. And, if you love the company, but keep your feelings about the stock in check, you should be happy about that. It shows Tim Cook has not lost all of the Steve Jobs mojo.

Cook doesn't manage to the stock price any more than Jobs did. Sure, he issued a dividend. I don't agree with the move, but it wasn't like the guy threw a pool party for rank-and-file shareholders.

If I know anything about how a heavy-hitter CEO's mind works, I know Tim Cook believes if he stays the course, his AAPL shares, which vest in four and nine years, will be worth more if he doesn't panic in the face of today's external, media- and rumor-driven hysteria.

--Written by Rocco Pendola in Santa Monica, Calif.
Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.02 0.00%
NWSA $11.10 0.00%
FB $104.07 0.00%
GOOG $683.57 0.00%
TSLA $162.60 0.00%


Chart of I:DJI
DOW 16,204.97 -211.61 -1.29%
S&P 500 1,880.05 -35.40 -1.85%
NASDAQ 4,363.1440 -146.4150 -3.25%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs