This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Like Steve Jobs, Tim Cook Doesn't Care About Apple Stock

Stocks in this article: AAPL NWSA

NEW YORK ( TheStreet) -- In addition to asking what they should do with Apple (AAPL) stock, the constant crashing causes people to panic. Panic triggers really bad ideas.

As explained in the above-linked article, never make sweet love to a stock. For as unjust ( pardon the melodrama!) as AAPL under $500, let alone $600 or $700 feels, have some respect for the market's power. Sentiment and the trend is not your friend right now.

I don't know if you -- this specific person I feel like I know, but have never met -- should buy, sell or hold, but you probably should heed the general words of caution I spewed in April 2012 about falling head over heels for a stock.

Have a plan before all hell breaks loose. Because, when it does, it's tough to think straight.

Don't expect Apple to do anything about the stock's sharp fall. Do you think Steve Jobs would have cared or Tim Cook currently cares about what groupthink sentiment is doing to AAPL? Do you think either of these guys have time for that tripe? No way. And if Investor Relations starts whining, Cook would say the same thing Jobs likely would have: I don't give a damn about the stock; I've got a company to run!.

But scan the Twitterverse. You'll find a considerable number of people who want a special or increased dividend. Others expect a show of force via a massive stock buyback to prop up shares. We even have people saying Apple should issue a statement rebuking The Wall Street Journal report about alleged "weak demand" for iPhone 5. Others demand an earnings pre-announcement.

Would any of this fit with the Apple we know and make sweet love to?

This is what I don't understand. So many of us put so much faith in the Apple mystique. We blather endlessly about how the way Apple swings its member sets it apart from mere mortals. Yet, when things get ugly, some of us call for drastic action. That's got to give the bears one giant belly laugh.

Remember, all of this "news" that drags AAPL down -- not one bit of it, as far as we know, comes from Apple itself. In other words, all we know is that Apple Stores were packed over the holidays, the iPad mini appears to have succeeded in the face of considerable skepticism and Apple just snagged more than 50% of the U.S. smartphone market for the first time ever.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs