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Jamba Affirms 2012 Guidance; Announces Strategic Priorities Under BLEND Plan 3.0

Jamba Juice Company (NASDAQ:JMBA) today reiterated fiscal year 2012 guidance, including Company comparable store sales guidance range of positive 4% to 6% (1). The Company also released its “BLEND” Plan 3.0, outlining strategic priorities and initiatives for 2013 that will position the Company for transformational growth and increased shareholder value.

“Jamba performed very well in 2012 against our BLEND Plan 2.0 strategic priorities that accelerated our growth as a healthy, active lifestyle brand through product and menu innovation, engaging marketing programs, strong retail growth in the U.S. and globally, new formats and store concepts, expansion of our consumer products platform, and an ongoing pursuit of new ways to reduce cost and improve productivity,” said James D. White, chairman, president and CEO, Jamba Juice Company.

“We believe 2012 provides an excellent foundation for accelerated growth and continued progress in transforming Jamba. Our new BLEND Plan 3.0 provides continuity and a blueprint for focusing our resources. Importantly, we will implement initiatives that build total brand value through multi-channel brand building, product and menu innovation, store format and design and leveraging unique partnerships to extend the enterprise. We will refresh and remodel our stores to provide a superior customer experience that will feature on-trend fresh juices, smoothies, and complementary menu extensions served by skilled, knowledgeable associates.

“We will also leverage a range of formats to grow our global footprint with accelerated growth for JambaGO™ , limited menu Smoothie Stations, and international units. We will expand the reach of our Jamba-branded Consumer Package Goods (CPG) with innovative products and broadened business partnerships. And, we will strengthen our organization, improve our efficiency, and enhance our productivity and profitability,” Mr. White concluded.

Brand Building and Total Innovation

Jamba’s focus on initiatives that build total brand value though multi-channel brand building and total innovation, include consumer loyalty and engaging marketing programs and partnerships. On-trend specialty beverages and new product platforms will address consumer health and wellness needs across all dayparts.

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