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Www.cultivatewines.com

Stocks in this article: RT

Ruby Tuesday (NYSE: RT) and Cultivate Wines are joining together to celebrate and present $10,000 to the Lelt Foundation in New York, N.Y. The presentation will take place on Jan. 17, 2012, at the Ruby Tuesday at 585 7 th Avenue at 11 a.m.

The Lelt Foundation participated in Cultivate’s third quarter voting campaign and came in third place to win this grant. The Lelt Foundation’s mission is to bring entire families out of poverty in Addis Ababa, Ethiopia, and this grant will help support four of their programs to improve this neighborhood. This grant will help provide food for impoverished children and business opportunities for parents as well as support a tutoring and counseling center and a children’s shelter.

“Through partnerships with companies like Cultivate and our own Ruby Tuesday Give Back program, we have an opportunity to positively impact every local community that we serve and become a force for good wherever we go,” said Kimberly Grant, Ruby Tuesday Chief Operations Officer.

By partnering with Ruby Tuesday, Cultivate is able to leverage their unique philanthropic model of giving away 10 percent of all revenue through a democratic voting platform, allowing their consumers to choose where the money is going. This enables small, grassroots, or outside-the-box organizations to have access to funding they typically could not receive through the traditional avenues.

Organizations apply on the Cultivate website, and after vetting them, Cultivate posts between 15 and 30 organizations to their website for voting each quarter. Anyone can vote, and at the end of the quarter, the money generated is distributed to the top vote-getters. Together Cultivate Wines and Ruby Tuesday have already given more than $359,000 to 35 organizations across the U.S.

“We are incredibly proud of the difference we’ve made so far, but our bigger goal is that other companies will follow suit and copy our model. Especially in this era of government funding cuts to education, family services, and more, we need companies to step up to the plate,” said Ali Banks, Cultivate’s founder. “If we all join together, we can use capitalism to heal our country and revive the American Dream, all while still turning a profit!”

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