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RRsat Assists Keshet Media Group Transition To Tapeless Transmission And Establish A Disaster Recovery System

AIRPORT CITY BUSINESS PARK, Israel, January 16, 2013 /PRNewswire/ --

RRsat Global Communications Network Ltd. (NASDAQ: RRST), a leading provider of comprehensive digital content management and global distribution services to the television and radio broadcasting industries, announced today that it has signed a joint venture agreement with Keshet Media Group. RRsat will provide Keshet with a wide range of its services. These include playout and content distribution for Keshet's Channel 24 and Disaster Recovery (DR) services for Keshet's Channel 2.

RRsat's automated solution for disaster recovery (DR) will provide a transmission backup solution for Channel 2. Content will be synchronized between the two transmission rooms on a daily basis, and in an emergency, content will be broadcast seamlessly from RRsat's transmission room.

In addition, RRsat will provide playout and distribution services to Channel 24, Israel`s leading music channel, via RRsat's state-of-the-art playout center. This will enable improvements in the channel's broadcasting capabilities and will allow Channel 24 to handle both recorded and live content in a unified manner. Additionally, RRsat will provide production and broadcast services for live events.

Ziv Mor, C hief Technology Officer  of RRsat said, "We are very excited that another leading media group such as Keshet in Israel recognized RRsat's superior playout capabilities and selected us as its new partner of choice. This is demonstrated by shifting its complex Channel 24 operations over to us, and relying on our disaster recovery capabilities to support Israel's leading channel, Channel 2. We are pleased that we were able to offer an efficient technical solution, customized to Keshet's specific needs."

Zohar Alon, Chief Technology Officer of Keshet added, "Keshet sees significant value in high quality transmission for its viewers. We therefore transitioned to tapeless broadcasts, for the first time in Israel. Similarly, Keshet is now the first broadcaster in Israel with a backup playout room in the event of an emergency. Furthermore, Channel 24 now combines an outsourced solution to extend its broadcasting capabilities. During the current economic slowdown, together with RRsat, we have found a creative solution providing a state-of-the-art technological solution on the one hand, and a business model tailored to these times for Keshet, on the other."

About Keshet  Media Group

Keshet is a leading Israeli media company. Established in 1993, Keshet specializes in reaching coveted audiences with top rated, top quality programs by creating innovative content that stands out for existing and emerging media platforms. The company's core business is free TV with Keshet Broadcasting - a franchisee of Channel 2, Israel's major commercial channel. Keshet Broadcasting has consistently dominated ratings and market share with daily TV reach that stands at 62% of Households. Prime time share averages at 35%, with top programs achieving 45%. Programs from Keshet are provided by its in-house productions and by independent producers and span across all genres, including: entertainment, drama, factual, news and current affairs. Over the years, Keshet has expanded its media and entertainment businesses to include: cable and satellite channel (Music 24), new media unit: web portal, interactive operations and mobile (MAKO), new media design house (Mantis) and in-house development and production company (Bip). The company also holds a stake in Channel 2's News Company. Since becoming a media group, the company has also been leading Israel's web and mobile content market. This in-house integration of old and new media has made Keshet a frontrunner in developing cross platform, 2Screens content. For more information visit the company's website: http://www.keshetmediagroup.com

About RRsat Global Communications Network Ltd.

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