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India's Leading Cable Operator, InCablenet, Deploys Entropic's Proven Set-Top Box System-on-a-Chip Technology To Rapidly Embrace 'Analog Sunset' Requirements

Stocks in this article: ENTR

NEW DELHI, India, Jan. 15, 2013 (GLOBE NEWSWIRE) -- Entropic (Nasdaq:ENTR), a world leader in semiconductor solutions for the connected home, today announced its set-top box (STB) system-on-a-chip (SoC) technology, the CX2448x, has been deployed by India's leading cable multi-system operator (MSO), InCablenet. By deploying Entropic's STB SoC, InCablenet can enable advanced digital broadcast and broadband services to the 8.5 million cable-connected TV homes they serve across India.

Fulfilling the Digitization Roadmap with Entropic

Termed 'analog sunset,' India's Ministry of Information and Broadcasting (I&B) publicly announced the complete switchover from analog to digitized signals must occur countrywide by December 2014. Additionally, the mandate states that each TV set in the home, rather than each home itself, must now have a digital STB.

InCablenet turned to Entropic's CX2448x as an affordable STB SoC solution to meet these digitization mandates. By deploying Entropic-based Novabase STBs, InCablenet gains access to a state-of-the-art solution with advanced features such as DVR capability that will give them a competitive edge throughout the digitization transition.

"India's cable TV market is poised for a broad network upgrade to provide compelling, interactive and affordable digital services to more than 130 million subscribers," said Mr. Ravi Mansukhani, managing director, IMCL (IndusInd Media & Communications Ltd.), which owns InCablenet. "This opportunity has led us to strategic partners like Entropic, who have a reputable local presence with Standard-Definition SoCs, can minimize new product time-to-market with pre-established Conditional Access relationships, and can help us increase revenue by enabling value-added digitization services."

"Given the 'analog sunset' timeframe and the number of potential set-top boxes to be deployed, we worked closely with Entropic to customize a silicon solution for InCablenet's client devices," said Michael Pauli, managing director of Novabase Digital TV. "Our set-top boxes leverage Entropic's advanced silicon and software, which allowed us to focus on delivering a product-to-market quickly while ensuring flexibility, functionality, and cost optimization all remained high priorities."

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