PORTLAND, Ore. ( TheStreet) -- No, hard cider drinkers don't want a beer, thank you. They want cider and, as they want more of it, surprisingly large beer companies are starting to give it to them.According to market research firm SymphonyIRI Group, hard cider sales at supermarkets and other stores hit about $90 million for the 12 months ending Oct. 30. That's up more than 65% from a year earlier and outpaces the 5.6% growth of wine, 13% growth of the craft beer segment and 1.4% decline in overall beer sales just a year earlier. Considering that SymphonyIRI's research excludes sales at liquor stores discount stores such as Wal-Mart (WMT), it may be shortchanging cider's growth a bit.
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