This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

IBM And The Australian Open Mark 20 Years Of Serving A Winning Advantage To Tennis Fans









MELBOURNE, Australia, Jan. 15, 2013 /PRNewswire/ -- IBM (NYSE: IBM) today announced that new technologies will enhance the Australian Open experience for fans, players and coaches.  Marking 20 years of technology innovation at the Australian Open, predictive cloud provisioning technology will be used in production at the Australian Open 2013, the first Grand Slam to deploy the solution. IBM will also combine sophisticated analytics software and natural language processing to gauge positive, negative and neutral opinions shared across hundreds of thousands of social media posts on Twitter, Facebook, news sites, blogs and videos. The technology will help the tournament measure and understand fans' views on players throughout the event. 

(Logo:  http://photos.prnewswire.com/prnh/20090416/IBMLOGO )

IBM's real-time data analytics software will examine the tournament schedule of play, tennis player popularity, historical data logs and volume of social media conversations and predict the data demands from fans viewing the Australian Open website. Based on the demand forecast, IBM's predictive cloud provisioning technology will automatically assign the appropriate level of computing power required ahead of time from the IBM private cloud solution.

IBM's analysis of the Australian Open 2013 action will extend from the courts to the social media arena, looking at the topics that get fans talking online and which players become the social media champions. IBM will also provide the technology for the Social Leaderboard on the Australian Open website that will follow the most popular players and the percentage of positive and negative social sentiment from fans. With every fan's tweet about a player or 'like' of something written about a player on the site, fans will help their favorite players move up the Social Leaderboard ranks. 

"We are committed to giving all our tennis fans an incredibly connected experience to the Australian Open event," said Samir Mahir, CIO, Tennis Australia.  "With analytics we can help predict when demand is expected to spike, such as when a crowd favorite goes on court to compete. Predicting the australianopen.com demand from fans ahead of time and automatically provisioning capacity, means we have a highly efficient solution that ensures our interactive tournament website is available for all our fans even during the peaks of our busiest periods."

"The ultimate aim of our technology solutions for the Australian Open is to deepen our fans' engagement and enjoyment of the event. Analytics continues to change how Grand Slam tennis is viewed and played. Consistent with the worldwide trend, we are seeing a huge increase in the volume of fan conversation via social media. Social media insight has an increasingly important role in how Tennis Australia and other organizations make decisions and engage  consumers," said Samir Mahir.

As the official Technology Partner since 1993, IBM has worked with Tennis Australia to help deliver the most compelling Australian Open experience year-on-year. "During the last two decades, we have seen technology evolve from the launch of the tournament's first website in 1996 to innovative cloud computing and big data solutions that bring fans closer to the action and provide deep insight for players, coaches and organizers," said Elizabeth O'Brien, Sponsorship Strategy Lead, IBM. "Bringing business technology into the world of professional sport has helped shape Grand Slam tennis into an engaging spectator sport for millions of fans around the globe."

For more information about IBM visit www.ibm.com/australianopen

CONTACTS: Chris AndrewsIBM External Relations914-499-4045 candrews@us.ibm.com

Katie BurfordIBM External Relations61-450-333-600  kburford@au1.ibm.com

Sandra McMullanIBM External Relations61-41604940 smullan@au1.ibm.com

SOURCE IBM

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,265.99 +109.14 0.64%
S&P 500 2,011.36 +9.79 0.49%
NASDAQ 4,593.4250 +31.2360 0.68%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs