Eden Zoller, principal analyst at tech research firm
, said Graph Search could lead to a new avenue for revenue.
"Before the arrival of Facebook's Graph Search, the search function on Facebook was basic, and, as such, a wasted opportunity given Facebook's imperative to strengthen advertising revenues," he said in an email to
. "Graph Search will no doubt leverage member data to provide advertisers with more targeted, personalized advertising opportunities going forward."
The analyst said Facebook is wise to build a sophisticated search tool, as opposed to a Web search engine. "This is sensible, as a full-blown web search engine from Facebook would inevitably have to compete with
(GOOG - Get Report)
search, and given Google's dominance of the search market, it would be hard for Facebook to make a serious impact -- and win advertising dollars."
Zuckerberg was careful to avoid mentioning his rival. "I'd love to work with Google," he said during a question-and-answer session with journalists. "We want to make search social in general."
-- Written by James Rogers in New York.
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