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Disney_Pixar Compilation Image (Photo: Business Wire)

Stocks in this article: DIS

Disney Interactive today unveiled its most ambitious gaming initiative ever, Disney Infinity. This all new game platform unlocks the freedom to create stories and play experiences starring beloved characters from The Walt Disney Company and Pixar Animation Studios. Disney Infinity allows players to both experience original adventures in some of their favorite Disney and Pixar worlds and to build their own worlds using the power of their imagination.

Disney_Pixar Compilation Image (Photo: Business Wire)

Disney_Pixar Compilation Image (Photo: Business Wire)

Disney Infinity introduces a new way to interact with the best of Disney on one game platform, both now and in the future," said John Pleasants, co-president, Disney Interactive. “With this innovative approach to gaming, Disney Infinity will bring to life new characters, stories and environments from The Walt Disney Company over time in a way that will delight fans and gamers alike.”

In a way that only Disney can, Disney Infinity integrates collectible character figures that come to life in the game. These figures provide experiences that are true to these characters and stories, as well as the opportunity to bring characters from various Disney and Pixar films to play together in a virtual “Toy Box.” This all-new game universe will launch in June across all consoles and will have a phased roll out across mobile and online devices throughout 2013.

Throughout each story-driven experience, called a “Play Set,” players will solve challenging puzzles, battle enemies and explore iconic locations from famous Disney properties, while collecting unique characters, vehicles, and gadgets from each world and saving them to a virtual “Toy Box.” Players can access their “Toy Box” and build and customize their own unique virtual world using their favorite characters, vehicles, settings and accessories. Disney Infinity allows players the opportunity to share these unique creations in the “Toy Box” mode with friends both online and off.

The Disney Infinity Platform includes:

  • Disney Infinity Interactive Pieces – Initially a line of 40 collectible interactive pieces will be introduced that allow players to expand and customize their play experiences.
  • Disney Infinity Interactive Character Figures – Seventeen character figures will allow players to experience a variety of their favorite characters in true to property experiences and in “Toy Box” mode.
  • Disney Infinity Base – When figures are placed on the Infinity base, they unlock the world and play experiences of Disney Infinity.
  • Disney Infinity Power Discs – Interactive discs can be placed on the Infinity base to power up characters and “Toy Box” with unique powers, customizations and gadgets.

Disney Infinity combines prominent Disney and Pixar characters and scenarios in a way that mimics how kids play in real life,” said John Blackburn, vice president and general manager, Avalanche Software. “With our platform’s unique gameplay mechanics and innovative approach to user generated content within the “Toy Box” mode, Disney Infinity will spark imaginations and provide endless hours of fun and creativity.”

Development for Disney Infinity is being led by Disney Interactive and Avalanche Software. The game currently is unrated by the ESRB. For additional information, please visit www.disney.com/Infinity and youtube.com/disneyinfinity, join the Disney Infinity Facebook Community (Facebook.com/disneyinfinity) and follow us on Twitter (twitter.com/disneyinfinity).

The Disney Infinity base has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be, offered for sale or lease, or sold or leased, until authorization is obtained.

Disney Interactive

Disney Interactive, one of the world’s largest creators of high-quality interactive entertainment across all platforms, is the part of The Walt Disney Company responsible for the global creation and delivery of interactive entertainment, multi-platform video games, and family-focused content across all current and emerging digital media platforms. Disney Interactive produces and distributes a broad portfolio of content from Disney Interactive Games and Disney Interactive Media. Products and content released and operated by Disney Interactive include blockbuster mobile, social and console games, online virtual worlds, #1 kid’s entertainment destination Disney.com and the #1 Family/Parenting portfolio on the Web.

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