In addition to entertaining travelers, ClearVision offers both national and local businesses with a unique advertising medium for promoting products and services to the most valuable consumers – frequent travelers. On the local side, ClearVision is ideal for airports of cities seeking to promote hometown businesses and tourism in order to lift sales tax revenue and encourage repeat visits. Additionally, ClearVision gives airports the capability to incorporate customized messages within the programmed content, helping them to better connect with visitors and enhance their experience. The New Orleans airport has utilized the custom messaging feature to add a welcome message from Mayor Mitch Landrieu.
"While other Airports may pay for this type of service, the arrangement that our team has negotiated with Clear Channel to air ClearVision at MSY will cost us nothing. In fact, it actually will increase our non-airline revenues which should help decrease airline costs thus enabling airlines to bring more seats to New Orleans," said Iftikhar Ahmad, Armstrong International Airport Director of Aviation.
ClearVision was created through a partnership between Clear Channel Airports and connectiVISION Digital Networks, a leading digital media company. Together, these companies are building momentum among U.S. airports and transforming in-airport advertising.
"ClearVision helps airports bring more modern entertainment to travelers by offering engaging and entertaining programming that people know and want," said David Tetreault, chief operating officer at ClearVision/connectiVISION TV Networks. "We are excited to launch ClearVision with Louis Armstrong International Airport just in time for the biggest advertising event of the year. I can think of no better way to debut the service and bring attention to this valuable new platform for advertisers. We look forward to working with our content partners and airports around the country to enhance the in-airport experience for passengers while also creating new business."
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