DIRECTV’s day-long festivities begin at 9 a.m. with a “Tailgate” event in Blaine Kern’s Mardi Gras World Studios and along Mardi Gras Plaza. Fans will enjoy a number of interactive experiences, including a live concert at the Great American Country Stage by country music recording artist Chris Young, event sponsors activities, games, the DIRECTV/ESPN Social Media Lounge, and much more. Admission to the tailgate is free, but access to DTV SuperFan Stadium is strictly on a first-come basis (stadium doors open at 11:45 a.m. CST).During the event, Reebok will outfit players, coaches and team captains with official performance apparel, footwear and accessories and Lexus will provide cars for athletes and celebrities playing in the game. Additional sponsors MillerCoors, ESPN, Starz Entertainment, The Weather Channel, Exede Internet Service provided by ViaSat, SNICKERS and Scripps Networks Interactive will also be on hand for all the festivities.
DIRECTV Celebrity Beach Bowlers To Laissez Les Bon Temps Roulez!
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