DIRECTV Celebrity Beach Bowlers To Laissez Les Bon Temps Roulez!

DIRECTV’s day-long festivities begin at 9 a.m. with a “Tailgate” event in Blaine Kern’s Mardi Gras World Studios and along Mardi Gras Plaza. Fans will enjoy a number of interactive experiences, including a live concert at the Great American Country Stage by country music recording artist Chris Young, event sponsors activities, games, the DIRECTV/ESPN Social Media Lounge, and much more. Admission to the tailgate is free, but access to DTV SuperFan Stadium is strictly on a first-come basis (stadium doors open at 11:45 a.m. CST).

During the event, Reebok will outfit players, coaches and team captains with official performance apparel, footwear and accessories and Lexus will provide cars for athletes and celebrities playing in the game. Additional sponsors MillerCoors, ESPN, Starz Entertainment, The Weather Channel, Exede Internet Service provided by ViaSat, SNICKERS and Scripps Networks Interactive will also be on hand for all the festivities.

For more information, please visit: www.directv.com/beachbowl. To join the conversation and get updates use #BeachBowl.

About DIRECTV:

DIRECTV (NASDAQ:DTV) is one of the world’s leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 34 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.9 million customers access to more than 185 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy- award winning technology and higher customer satisfaction than the Exleading cable companies for 11 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 14.5 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please visit  www.directv.com.

Copyright Business Wire 2010

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