Aéropostale, Inc. (NYSE: ARO), a mall-based specialty retailer of casual apparel for young women and men, and DoSomething.org, the largest U.S. organization for teens and social change, today announced the launch of their sixth annual “Teens for Jeans” campaign, which encourages teens to donate their denim. One in three homeless people in the U.S. is under the age of 18 and the number one item that young people request when they visit a homeless shelter is a pair of jeans.
Today through February 10 th everyone can participate by bringing gently worn jeans, any size and brand, to Aéropostale or P.S. from Aéropostale stores in the U.S., Canada and Puerto Rico. All donations will be distributed to local youth community shelters. As a thank you, for each pair donated, Aéropostale will give an additional 25% off a new pair of jeans, though no purchase is necessary. To jump-start donations, Aéropostale is donating over 10,000 brand new pairs of jeans for the campaign.
“Aéropostale is committed to raising awareness about youth homelessness and we are excited to launch the sixth year of Teens for Jeans,” says Scott Birnbaum, Senior Vice President of Marketing and Ecommerce at Aéropostale. “Last year we collected over 1 million pairs, enough to outfit approximately two thirds of all homeless teens. The campaign continues to build momentum and our sixth year is poised to be even bigger.”
“In five years, DoSomething.org and Aéropostale have collected and donated over 2.5 million jeans,” says Nancy Lublin, CEO and Chief Old Person at DoSomething.org. “We are proud to partner with such a great brand to drive a program that changes so many lives each year!”The campaign’s sixth year launched with a Public Service Announcement from spokesperson Chloë Grace Moretz and a kick-off party in Los Angeles, CA. The actress will reprise her role in Kick-Ass 2, set to release this June, and later this year will star in the MGM remake of Carrie alongside Julianne Moore. “I am excited to be involved in such an important campaign,” said Moretz. “Donating even one pair of jeans is an easy way to boost a homeless teen’s confidence. With every pair, you will make difference in someone’s life.”