This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Consumers Express Increased Desire For "Farm-to-Table" In 2013

Stocks in this article: HAIN

NEW OXFORD, Pa., Jan. 15, 2013 /PRNewswire/ -- Consumer demand for "Farm-to-Table" will continue to grow in 2013 if shopper behavior matches responses to new research conducted for Plainville Farms turkey and FreeBird chicken.


Shoppers said their motivation for wanting "Farm-to-Table" products is based on a belief that they are "fresher" (95%) and "healthier/ more nutritious" (90%). Over 80% of respondents also cited "humane treatment" and "environmental factors" as important. Furthermore over 52% said they either do or will pay more for these products.

"Our research found that "Farm-to-Table" is moving out of a niche market into the mainstream," said Barb Quijano, Vice President of Hain Pure Protein, parent company of both poultry brands. "For example, 87% are open to buying "Farm-to-Table" products from a variety of retailers; so while these shoppers purchased from "farm outlets", "natural product retailers" and "health food stores" in 2012, they said they expect to shop at stores including Target and Price Clubs in 2013."

About 80% identified "Poultry", "Meat", "Dairy "and "Fruits/Veggies" as important to source Farm-to-Table. Two-thirds of those surveyed expressed a desire for more information about how their food is grown and raised.

"We were gratified to see that our commitment to family farmers and the Farm-to-Table movement is in-synch with the desires of today's consumers," Quijano said.

Plainville Farms was established in 1835 and is a recognized leader in family farmed, humanely raised turkeys. Their product offering includes a variety of Antibiotic-free and Organic, fresh, special occasion and deli meats. Plainville Farms is the only brand offering ABF deli meat where the turkey and chicken came from their own family farmers. (Information including farmer videos at

FreeBird chicken is also family farmed and humanely raised. The product line includes premium lines of both fresh Antibiotic-free and Organic Chickens, as well as cooked frozen products. (Information including farmer videos at

The 2013 MamboTrack Health and Natural Consumer Outlook Study was fielded online among 1,003 individuals.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,810.08 +31.93 0.18%
S&P 500 2,068.75 +7.52 0.36%
NASDAQ 4,760.5920 +12.1960 0.26%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs