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Consumers Express Increased Desire For "Farm-to-Table" In 2013

NEW OXFORD, Pa., Jan. 15, 2013 /PRNewswire/ -- Consumer demand for "Farm-to-Table" will continue to grow in 2013 if shopper behavior matches responses to new research conducted for Plainville Farms turkey and FreeBird chicken.


Shoppers said their motivation for wanting "Farm-to-Table" products is based on a belief that they are "fresher" (95%) and "healthier/ more nutritious" (90%). Over 80% of respondents also cited "humane treatment" and "environmental factors" as important. Furthermore over 52% said they either do or will pay more for these products.

"Our research found that "Farm-to-Table" is moving out of a niche market into the mainstream," said Barb Quijano, Vice President of Hain Pure Protein, parent company of both poultry brands. "For example, 87% are open to buying "Farm-to-Table" products from a variety of retailers; so while these shoppers purchased from "farm outlets", "natural product retailers" and "health food stores" in 2012, they said they expect to shop at stores including Target and Price Clubs in 2013."

About 80% identified "Poultry", "Meat", "Dairy "and "Fruits/Veggies" as important to source Farm-to-Table. Two-thirds of those surveyed expressed a desire for more information about how their food is grown and raised.

"We were gratified to see that our commitment to family farmers and the Farm-to-Table movement is in-synch with the desires of today's consumers," Quijano said.

Plainville Farms was established in 1835 and is a recognized leader in family farmed, humanely raised turkeys. Their product offering includes a variety of Antibiotic-free and Organic, fresh, special occasion and deli meats. Plainville Farms is the only brand offering ABF deli meat where the turkey and chicken came from their own family farmers. (Information including farmer videos at

FreeBird chicken is also family farmed and humanely raised. The product line includes premium lines of both fresh Antibiotic-free and Organic Chickens, as well as cooked frozen products. (Information including farmer videos at

The 2013 MamboTrack Health and Natural Consumer Outlook Study was fielded online among 1,003 individuals.

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