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Avnet Electronics Marketing
, an operating group of
), announced that it is the first distributor to stock Pulse Electronics’ near field communications (NFC) antennas. Near field communications allow devices to communicate at short ranges and are gaining traction, particularly in the mobile device arena. These specially offered antennas are the latest products in the fast-growing NFC market, which requires reliable antenna solutions for user-friendly and safe contactless commerce.
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: Avnet Express is first distributor to offer Pulse Electronics’ NFC antennas:
“This offering to our customers positions Avnet Express as not only the first distributor of Pulse’s products, but also as cost-competitive in our efforts to offer the latest in NFC antennas and Pulse’s wide range of solutions,” said Beth Ely, senior vice president, Avnet Express. “As a global distributor, we also offer technical support to back up these solutions for customers needing assistance for their prototyping needs.”
Avnet Express will offer Pulse’s variety of product concepts available for myriad user cases. These carefully developed solutions comply with the EMVCo specification. EMVCo LLC was formed in February 1999 to manage, maintain and enhance the EMV Integrated Circuit Card Specifications for payment systems.
The concepts include ferrite-backed flex antennas, stamp antennas and wire loop antennas. Pulse also carries intensive material studies to find more cost-competitive options for future applications. Customer segments the product serves are:
- Mobile payments
- Security access and control systems
- Peer-to-peer file sharing
- Electronic business cards
For information on purchasing Pulse NFC antennas, please go to
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About Avnet Electronics Marketing
Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. that serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 70 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services. The group's website is located at
About Avnet, Inc.
Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers globally. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of customers by providing cost-effective, value-added services and solutions. For the fiscal year ended June 30, 2012, Avnet generated revenue of $25.7 billion. For more information, visit