Bally Technologies (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced that it will exhibit a large selection of innovative gaming solutions at the International Casino Exhibition (ICE) in London, England Feb. 5-7 at ExCeL London. New games, systems, mobile, and interactive technology designed to excite players and rev up casino operators’ revenue and operating efficiency will take center stage in stand S3-310.
The HISTORY(R) Pawn Stars video slot game from Bally Technologies will take center stage at International Casino Exhibition (ICE) in London. (Photo: Business Wire)
“Bally had an incredible year of record-setting innovation across our games, systems and interactive divisions,” said Bally Technologies’ President and Chief Executive Officer Ramesh Srinivasan. “We’re thrilled to share our latest technologies in this stunning new venue and have no doubt this will be one of our best ICE shows ever.”
The Company will exhibit more than 60 unique game titles, as well as a wide array of cutting-edge system offerings. New games expected to draw a crowd are world-class licensed brand games Pawn Stars, NASCAR, and Betty Boop’s™ Fortune Teller.
“Bally Technologies continues to target and fine-tune our European development,” said Vice President and Managing Director of Europe Marco Herrera. “In addition to debuting our first multi-game pack and games designed specifically for Europe, we’re pleased to showcase a wide array of system products which will help operators target customers like never before.”World-Class Licensed Brands and Exclusive European Games Debut Pawn Stars Bally brings one of the world’s top TV shows to casino floors in Pawn Stars, featuring Rick, grandfather Richard (Old Man), grandson Corey, and Corey’s loveable sidekick Chumlee, from the hit TV series Pawn Stars on the HISTORY® Channel. Airing in more than 150 countries in 37 languages, Pawn Stars has been rated a top cable show in the United States, Europe, and Latin America, and has millions of viewers across the globe. The game begins when a player chooses their favorite character from the show. Selling and negotiating add excitement during the Negotiation Bonus, where players choose one of five items to sell and then negotiate with the Pawn Stars for credit awards. With its giant wheel, free games, 11 wheel-bonus prizes, wilds, pick-‘em features, and iDeck™ interaction, this game promises to be as popular as the show itself.