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Dethrone Royalty Holdings Inc. To Be Title Sponsor Of Texas Vs. The Nation All-Star Challenge Broadcast On FOX Sports February 2, 2013

Stocks in this article: DRHC

CAVE CREEK, Ariz., Jan. 14, 2013 (GLOBE NEWSWIRE) -- Dethrone Royalty Holdings, Inc. (OTCBB:DRHC) (OTCQB:DRHC) (or "DRHC"), also known as Dethrone Beverage, announced that it has signed an Agreement with Overtime Sports and Marketing, LLC, the Owners of the Texas vs. the Nation, to be title sponsor of this year's Texas vs. the Nation All-Star Challenge to be held at Allen Eagle Stadium in Allen, Texas on February 2, 2013 and broadcast nationally on FOX Sports.

The sponsorship package for the event includes, among other items, several thirty-second TV Spots, several verbal mentions during the broadcast of the game, inclusion in all TV advertisements, and several Jumbotron ads and radio public service announcements.

The teams are "Texas," composed of players who went to high school or college in the Lone Star State, and the "Nation," players from all across the U.S. Dallas Cowboys legends Bill Bates will coach the Texas team while Howard Schnellenberger, a retired American football coach with long service at both the professional and college levels, and who won a National Championship at Miami, will coach the Nation team.

Toby McBride, CEO of Dethrone Royalty Holdings, Inc., said: "We could not ask for a better venue to promote our Dethrone Beverage products which is making its debut during February 2013. With all the media attention through the Texas vs. the Nation All-Star Challenge, coupled with this sponsorship package, DRHC is sure to make a big bang during our launch."

Kenny Hansmire, Chairman of Texas vs. the Nation, said: "I can guarantee that you are watching the future of the NFL when you come to this game. At least 97 percent of these players will sign NFL contracts after this game."

About Texas vs. the Nation

Texas vs. the Nation serves as a stage for professional scouts to evaluate prospects for the NFL and other pro football leagues and began as an idea to bring a sense of rivalry and teamwork back to the all-star arena. Since 2006, more than 500 college players who participated in Texas vs. the Nation have been signed to NFL contracts. Over the last five years, more than 100 players from this all-star game have been selected in the NFL draft. The game was played at Sun Bowl Stadium in El Paso for its first four years before moving to San Antonio's Alamodome. This year's event marks the first Texas vs. the Nation game to be played in Allen Eagle Stadium, an 18,000-seat facility with amenities that rival most college stadiums. For more information, please visit:

About Dethrone Royalty Holdings, Inc.

In February 2012 Dethrone Beverage, Inc. (a wholly-owned subsidiary of Dethrone Royalty Holdings, Inc.) entered into a Royalty Agreement with Dethrone Royalty Inc. for the purpose of manufacturing and distributing sports nutrition and water beverage under the Dethrone Beverage brand.

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