This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Lahey Health Launches New Brand Campaign: Focuses On Integrated Services And Bringing Continuum Of Care To The Community

Lahey Health brings together not only award-winning hospitals and nationally-recognized physicians, but also a network of senior care services that offer a broad range of at-home services, skilled nursing and rehabilitation services, an assisted living facility and community-based adult day health programs.  It also features one of the area's most comprehensive behavioral health networks, providing integrated inpatient and outpatient services throughout northeastern Massachusetts.

With the new brand launch, Lahey Health is also raising money for six local food pantries by donating up to $1,500 for each through visits to its new parent website Beverly Bootstraps (Beverly), Haven from Hunger ( Peabody), Lexington Interfaith Food Pantry ( Lexington), Open Door ( Gloucester), People Helping People ( Burlington), and People to People ( Danvers).

Under the new brand, internationally-renowned Lahey Clinic will be renamed Lahey Hospital & Medical Center to better reflect the full level of clinical expertise it offers as a world-renowned tertiary provider of care, and a new Lahey Health logo and color scheme will help to brand Lahey Health facilities and physician practices across the region.

Several naming changes are accompanying the new brand campaign.  Among the new hospitals and facilities are:

  • Lahey Hospital & Medical Center, Burlington (formerly Lahey Clinic Medical Center)
  • Lahey Medical Center, Peabody (formerly Lahey Clinic Medical Center, North Shore)
  • Lahey Outpatient Center, Lexington (formerly Lahey Medical Center, Lexington)
  • Beverly Hospital, A Member of Lahey Health
  • Addison Gilbert Hospital, A Member of Lahey Health
  • Lahey Outpatient Center, Danvers (formerly Beverly Hospital at Danvers)

The branding campaign follows the successful completion of the affiliation between Lahey Clinic and Northeast Health System on May 1, 2012.

"The affiliation of our organizations creates better value and the enhanced delivery of clinical services, which ultimately means a better patient experience," added Grant.  "We have a great opportunity to showcase the innovations underway at Lahey Health that not only improve patient outcomes, but help lower healthcare costs.  Our goal is to keep care within our communities.  This approach, combined with our community-based focus, is what patients and providers are looking for and is a tremendous asset as we continue to grow this health system."

2 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,158.36 -130.27 -0.71%
S&P 500 2,101.48 -15.91 -0.75%
NASDAQ 4,965.3250 -42.7710 -0.85%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs