WALTHAM, Mass., Jan. 14, 2013 /PRNewswire/ -- Lionbridge Technologies, Inc. (Nasdaq: LIOX), today announced a partner program for its Global Marketing Operations (GMO) solution. With the program, Lionbridge will integrate market-leading marketing technology solutions from partners including ActiveStandards, BrightEdge, Dotsub, PlyMedia and Sitecore with its GMO services. As a result marketers can now work with a single partner to access the most advanced technology-enabled solutions for producing, managing and delivering multichannel digital marketing campaigns and content in local markets worldwide.
The chosen partners represent the top companies in SEO management, video translation, web content management, marketing automation, web analytics and web quality management. By combining these market-leading technologies with Lionbridge GMO solutions, clients gain access to best of breed technology as part of their GMO solutions. As a result, enterprises can enjoy powerful benefits including the ability to:
- Increase search engine traffic across all global markets
- Ensure global consistency and local relevance in campaign design, copy and localization
- Reduce cycle times to rollout global campaigns and product launches
- Support powerful analytics on tens of thousands of keywords, millions of pages, and billions of backlinks across global markets worldwide
- Attract and target website visitors with personalized content, multivariate testing and integrated campaigns across geographies
- Localize videos (captions, subtitles & transcripts) for live and on-demand video
- Optimize the quality and compliance of web properties globally
"Marketing organizations often struggle to implement and manage global marketing programs across numerous, technology systems," said Marc Osofsky, SVP Marketing of Lionbridge. "The combination of our innovative partner technologies with Lionbridge's global resources, program management processes and proven global marketing services enable CMOs to streamline their global marketing ecosystem and provide consistent, relevant experiences in any market and in any language."
The Global Marketing Operations (GMO) partnership solutions include:
- Best practice operational processes on each platform
- Fully bundled technology in a usage fee model
- Pre-integration to Lionbridge GeoFluent real-time translation suite
- Trained offshore resources on chosen platform
- For more information on Lionbridge Global Marketing Ops services portfolio, visit: www.globalmarketingops.com.
- On Twitter, follow @GlobalMktgOps
- Visit the Lionbridge GMO Facebook page www.facebook.com/GlobalMktgOps to join the conversation
- Visit the Lionbridge GMO blog to stay up-to-date on industry insights http://blog.lionbridge.com/marketing
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