Nike Golf (NYSE:NKE) today announced at a press conference in Abu Dhabi that Rory McIlroy has signed a multi-year agreement with the company. McIlroy now represents the Swoosh in clubs, ball, footwear, glove, apparel, headwear and accessories. He is making his debut as a Nike athlete this week at the Abu Dhabi HSBC Golf Championship.
New Nike Athlete Rory McIlroy (Photo: Business Wire)
A self professed sports nut, McIlroy has been a fan of the Nike brand since he was a child and is excited to continue his career with the number one sports brand in the world. “I chose Nike for a number of reasons,” said McIlroy. “It’s a company and a brand that really resonates with me. It’s young. It’s athletic. It’s innovative. They are committed to being the best, as am I. Signing with Nike is another step towards living out my dream.”
“Rory is an extraordinary athlete who creates enormous excitement with his on-course performance while, at the same time, connecting with fans everywhere,” said Cindy Davis, President of Nike Golf. “He is the epitome of a Nike Athlete, and he is joining our team during the most exciting time in Nike Golf’s history. We are looking forward to partnering with him to take his remarkable career to the next level.”
The 23-year-old Northern Irishman, who is known for his length off the tee, will be playing with the world’s first high speed cavity back driver that conforms to USGA and R&A Rules, the Nike VR_S Covert. “The new VR_S Covert driver, is completely different,” said McIlroy. “It’s the first cavity back driver. It’s striking, it looks cool and it performs unbelievably well.”
Rounding out McIlroy’s Nike Golf arsenal are the Nike VR Pro Limited Edition fairway woods, Nike VR Pro Blade irons, Nike VR Pro wedges and a Nike Method prototype putter. McIlroy will play Nike’s new 20XI golf ball featuring more RZN technology. He will wear apparel from the Nike Golf Tour Performance Collection and the new Nike Lunar Control footwear.