This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

New Study On Kids' Reading In The Digital Age: The Number Of Kids Reading Ebooks Has Nearly Doubled Since 2010 And Kids Who Read Ebooks Are Reading More... Especially Boys

NEW YORK, Jan. 14, 2013 /PRNewswire/ -- In the fourth edition of the Kids & Family Reading ReportTM, a national survey released today, kids age 6-17 and their parents share their views on reading in the increasingly digital landscape and the influences that impact kids' reading frequency and attitudes toward reading.

(Logo: http://photos.prnewswire.com/prnh/20100907/SCHOLASTICLOGO )

The study, a biannual report from Scholastic (NASDAQ: SCHL), the global children's publishing, education and media company, and the Harrison Group, a leading marketing and strategic research consulting firm, reports that:

  • The percent of children who have read an ebook has almost doubled since 2010 (25% vs. 46%). 
  • Half of children age 9-17 say they would read more books for fun if they had greater access to ebooks – a 50% increase since 2010.
  • Overall, about half of parents (49%) feel their children do not spend enough time reading books for fun – an increase from 2010 when 36% of parents were dissatisfied with time their child spent reading
  • Seventy-two percent of parents show an interest in having their child read ebooks.

Findings reveal the potential for ebooks to motivate boys, who are more commonly known to be reluctant readers, to read more. 

  • One in four boys who has read an ebook says he is now reading more books for fun.

eBooks may also be the key to transition moderately frequent readers (defined as kids who read one to four days a week) to frequent readers (those who read five to seven days a week). 

  • More than half (57%) of moderately frequent readers who have not read an ebook agree they would read more if they had greater access to ebooks.

Even so, the love of and consistent use of print books is evident among kids, regardless of age. 

  • Eighty percent of kids who read ebooks still read books for fun primarily in print.
  • Fifty-eight percent of kids age 9-17 say they will always want to read books printed on paper even though there are ebooks available (a slight decline from 66% in 2010), revealing the digital shift in children's reading that has begun.

"We are seeing that kids today are drawn to both print books and ebooks, yet ereading seems to offer an exciting opportunity to attract and motivate boys and reluctant readers to read more books," noted Francie Alexander, Chief Academic Officer, Scholastic. "While many parents express concern over the amount of time their child spends with technology, nearly half do not have a preference of format for their child's books. The message is clear – parents want to encourage more reading, no matter the medium."

The report also notes that the gender gap in reading frequency and attitudes towards reading is narrowing; however, the narrowing of the gap is driven more by decreases among girls than it is by increases in boys.

  • Among girls since 2010, there has been a decline in frequent readers (42% vs. 36%), reading enjoyment (39% vs. 32% say they love reading), and the importance of reading books for fun (62% vs. 56% say it is extremely or very important).
  • Among girls ages 12-17 there was an increase in the amount of time they spend visiting social networking sites and using their smartphones for going online. 
  • Among boys since 2010, there has been an increase in reading enjoyment (20% vs. 26% say they love reading), and importance of reading books for fun (39% vs. 47%). Reading frequency among boys has stayed steady, with 32% being frequent readers.

"While highlighting opportunities, this report remains a call to action to stay focused on increasing reading frequency among our children because the more they read, the better readers they will become and the more they will love it and continue to read," continued Alexander. "Literacy is a critical doorway to success in both school and life, particularly as the digital world increases access to information. Our children need to gain the skills learned by reading, such as the ability to analyze, interpret and understand complex texts and to separate fact from opinion." 

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,943.81 +28.74 0.17%
S&P 500 1,967.57 +2.89 0.15%
NASDAQ 4,415.49 +19.2860 0.44%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs