NEW YORK, Jan. 14, 2013 /PRNewswire/ -- In the fourth edition of the Kids & Family Reading ReportTM, a national survey released today, kids age 6-17 and their parents share their views on reading in the increasingly digital landscape and the influences that impact kids' reading frequency and attitudes toward reading.
The study, a biannual report from Scholastic (NASDAQ: SCHL), the global children's publishing, education and media company, and the Harrison Group, a leading marketing and strategic research consulting firm, reports that:
- The percent of children who have read an ebook has almost doubled since 2010 (25% vs. 46%).
- Half of children age 9-17 say they would read more books for fun if they had greater access to ebooks – a 50% increase since 2010.
- Overall, about half of parents (49%) feel their children do not spend enough time reading books for fun – an increase from 2010 when 36% of parents were dissatisfied with time their child spent reading .
- Seventy-two percent of parents show an interest in having their child read ebooks.
Findings reveal the potential for ebooks to motivate boys, who are more commonly known to be reluctant readers, to read more.
- One in four boys who has read an ebook says he is now reading more books for fun.
- More than half (57%) of moderately frequent readers who have not read an ebook agree they would read more if they had greater access to ebooks.
- Eighty percent of kids who read ebooks still read books for fun primarily in print.
- Fifty-eight percent of kids age 9-17 say they will always want to read books printed on paper even though there are ebooks available (a slight decline from 66% in 2010), revealing the digital shift in children's reading that has begun.
- Among girls since 2010, there has been a decline in frequent readers (42% vs. 36%), reading enjoyment (39% vs. 32% say they love reading), and the importance of reading books for fun (62% vs. 56% say it is extremely or very important).
- Among girls ages 12-17 there was an increase in the amount of time they spend visiting social networking sites and using their smartphones for going online.
- Among boys since 2010, there has been an increase in reading enjoyment (20% vs. 26% say they love reading), and importance of reading books for fun (39% vs. 47%). Reading frequency among boys has stayed steady, with 32% being frequent readers.
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