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Sundance Film Festival Selects Ruckus Wireless For Third Straight Year To Boost Wi-Fi Experience At World-Renowned Event

Stocks in this article: RKUS

"Last year we saw a sharp increase in the overall number of devices being used, consuming about 25% more bandwidth than the previous year. With the greater number of tablets, combined with our mobile app – we expect to see data traffic skyrocket. Obviously, this type of usage will put huge demands on Wi-Fi, given the constraints of local cellular networks."

Simmons noted that in 2011 the Wi-Fi network offloaded a daily average of 220 GB of 3G/4G cellular traffic, which increased in 2012 to a daily average of roughly 290 GB, or 2.9 terabytes of data over the 10-day event. "This year we expect to offload upwards of 350 GB of data traffic each day," he said.

APs will also be deployed at the New Frontier and Filmmaker Lodge venues, where patrons can meet filmmakers and attend panel discussions about the movies being showcased. Additionally, the Ruckus-powered Wi-Fi network will include APs at Festival Headquarters, located at the Park City Marriott, where more than 2,200 event staff and volunteers will be working.

Ruckus ZoneFlex Smart Wi-Fi technology provides a number of features that will help make this mobile environment at the Festival work. For some venues where Ethernet cabling doesn't exist, the Festival will leverage Ruckus SmartMeshing Networking capabilities to enable wireless connectivity.

For resiliency, Sundance Institute is using Ruckus long-range 802.11n point-to-point bridges to provide high-speed wireless backup from the Park City Marriott to its headquarters three miles away. In addition to the high density of visitors expected to interact with their free mobile app, Sundance Institute is hosting a number of live-streaming events that they will encourage and expect patrons to view from their mobile devices leveraging the Wi-Fi network.

The extensive list of events this year includes interviews with filmmakers, panel discussions about the films, the Festival opening day press conference, and other live-streamed video content.

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