For small businesses, it’s now even easier to get found by consumers looking to shop or eat at great local businesses. SinglePlatform, a division of Constant Contact®, Inc. (NASDAQ: CTCT), announced that The Washington Post, WhitePages, Infogroup, and Acxiom Corporation have all joined SinglePlatform’s publishing partner network. In 2012 alone, SinglePlatform’s digital storefronts had more than 100 million consumer views from across their publisher network. These new publishing partners extend the reach of SinglePlatform’s small business customers even further by adding some of the most used consumer sites on the Internet.
“It’s no secret that finding new customers is one of small businesses’ biggest concerns. In fact, Constant Contact’s recent Small Business Pulse Survey found that 76% of small businesses say that’s what keeps them up at night,” said Wiley Cerilli, vice president and general manager of SinglePlatform from Constant Contact. “As our publishing partner network grows, so does a small business’s opportunity to be found at the critical moment a consumer is making a purchase decision. A strong publishing partner network is an important component behind having a successful digital storefront, and we’re thrilled to welcome these four big players to the mix.”
Together, the new publishing partners give SinglePlatform customers reach to millions of additional consumer views. SinglePlatform has relationships with more than 100 publishers, including the top three business directory sites, the top three ratings and reviews sites, and dozens of other sites and apps that reach more than 200 million consumers per month. In return, publishers using SinglePlatform’s data report that adding rich content like menus contributes more than two minutes of additional engagement time on their sites.
“We aim to give consumers exactly what they are looking for when they search on publisher sites,” said Cerilli. “Today that means more than just a business’s address or phone number. Consumers want all the information they need to make a decision, whether that’s a menu for a restaurant or the price of particular services at a spa. We aim to provide our publishing partners with that information seamlessly. It’s the information that keeps consumers on publisher sites longer and coming back more frequently.”