Immediately prior to Bazaarvoice, Mr. Paparo was the Senior Vice President of Product Management for AppNexus, where he launched the digital advertising industry's first apps marketplace and helped the company grow more than 400 percent in 18 months.
"There's a huge opportunity to empower eCommerce merchants and brands in the digital world," said Paparo. "Bazaarvoice has access to a unique set of content: the authentic voices of consumers as they interact on eCommerce sites. Unlocking the data behind this word of mouth content and the consumer relationships these companies have can produce great benefits to everyone involved."
Bazaarvoice, a leading social software company, assists clients in bringing the voice of the customer to the center of business strategy. With over 2,000 clients globally, including over half of the Internet Retailer 500, over 20 percent of the Fortune 500 and over one-third of the Fortune 100, Bazaarvoice helps clients to leverage social data derived from online word of mouth content to increase sales, acquire new customers, improve marketing effectiveness, enhance consumer engagement across channels, increase success of new product launches, improve existing products and services, effectively scale customer support, decrease product returns and enable retailers to launch and manage on-site advertising solutions and site monetization strategies. This online word of mouth content can be syndicated across Bazaarvoice's global network of client websites, shopper media sites and mobile devices, making the user-generated content that digital consumers trust accessible at multiple points of purchase. Headquartered in Austin, Texas, Bazaarvoice has offices in Amsterdam, London, Munich, New York, Paris, San Francisco, Stockholm and Sydney. For more information, visit
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CONTACT: Matt Krebsbach
Brady PR for Bazaarvoice