® (NASDAQ: KEYN), the
global leader in Internet and mobile cloud testing and monitoring
, today announced the appointment of Nick Halsey, 52, to the position of chief marketing officer responsible for all the company’s go-to-market activities and strategies. He succeeds Ren Bloom who has been Keynote’s vice president of marketing since May 2008. Mr. Bloom has decided to leave the company to pursue a new business venture.
“We are delighted to have Nick join Keynote in this important role to help take us to the next level in our growth,” said Umang Gupta, chairman and CEO of Keynote. “Nick is a seasoned and savvy enterprise sales and marketing executive with a long track record of success in the Internet, commercial open source, SaaS and enterprise software markets, including most recently at fast -growing SugarCRM. Additionally, Nick was instrumental in helping grow Brio Software to over $200 million in sales. We look forward to similar accomplishments from Nick here at Keynote. Ren Bloom has been a tremendous asset to Keynote over the last six years and we are sorry to see him go. We wish him much success in his exciting new business venture.”
Nick has over 25 years of experience in enterprise software, and has played a leading role in the emergence of both the business intelligence and commercial open source markets. Most recently Nick was the chief marketing officer and executive vice president of corporate development at SugarCRM, where he managed the company’s overall go-to-market strategy. Prior to SugarCRM, Halsey served as the vice president of marketing and product management at Jaspersoft Corporation, the leading open source business intelligence company. He was a co-founder and board member of Biz360, an innovator in social media monitoring and market intelligence solutions that was recently acquired by Attensity Group, and also served as the founding vice president of sales and marketing for Brio Software, where for over six years he helped lead the company to $200 million in sales and a successful IPO. Nick also served as the CMO and executive vice president of corporate development at Alphablox, guiding it to an acquisition by IBM.