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Canadian Polar Bear Pride Can Drive Positive Change At Home And In The North

"Coca-Cola Canada and WWF's partnership is about working together to conserve one of the most important places on our planet," said Martin von Mirbach, Director, Arctic Program, WWF-Canada. "The Arctic is warming twice as fast as the global average, but with the support of Coca-Cola and Canadians, the Last Ice Area can help chart a future for sustainable northern communities and ecosystems."

Show Your Polar Bear Pride

The combined donations of Coca-Cola Canada and Canadians in the first year of Arctic Home proved that change can happen when everyone works together. For year two, Canadians can visit www.livepositively.ca/ArcticHome between January 14 and March 31 to pledge their support to make changes in their daily lives that can inspire and incite collective action. From committing to wash laundry in cold water to taking public transit to work at least one day a week, the whole family can get involved and take a stand for the polar bears' home.

The Arctic Home website will be a portal to learn more about the polar bear and the Last Ice Area. Visitors can find information about the Coca-Cola Canada / WWF Canada partnership and local events, share content, make a pledge to take action, see what other Canadians are doing and donate directly to the effort.

The Arctic Home program extends The Coca-Cola Company's support of WWF's polar bear conservation efforts, and builds upon the two organizations' global freshwater conservation partnership. Together, the Company and WWF have worked to conserve freshwater resources around the world, use water more efficiently and cut down carbon emissions in the Company's manufacturing operations. Joining WWF's Climate Savers program in 2008, Coca Cola's global commitment will prevent the release of more than 2 million metric tons of CO 2 in 2015 - the equivalent of planting 600,000 acres of trees. Additionally, the broader partnership works to promote sustainable agriculture in the Company's supply chain. By combining international strengths and resources, the Company and WWF are able to go beyond what each organization could achieve on its own.

Arctic Home is another expression of The Coca-Cola Company's commitment to make a positive difference in the world through sustainable business practices. For more information, visit www.livepositively.ca/ArcticHome.

About WWF

WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive. www.wwf.ca

About Coca-Cola Canada

Coca-Cola in Canada operates in all ten provinces, and employs 6,300 people in more than 50 facilities, including seven production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We're proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coca-Cola Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about our Company, please visit our website at www.livepositively.ca or www.cocacola.ca.

Survey Methodology

The survey was completed online from December 4th to December 6th, 2012 using Leger Marketing's online panel, LegerWeb, with a sample of 1,500 Canadians, 18 years of age or older.  A probability sample of the same size would yield a margin of error of ±2.5%, 19 times out of 20.

SOURCE Coca-Cola Canada

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