Rogers launches Tech Essentials, a new education program to help empower Canadians to make the most of technology
Think you're tech savvy? Test your tech knowledge and see how you compare
TORONTO, Jan. 14, 2013 /CNW/ - Canadians are among the highest adopters of technology in the world, but a recent survey shows they vastly overestimate their tech savviness and are hungry to know more.
According to the survey, 60 per cent of Canadians gave themselves a 'B' grade or higher for tech savviness. When put to the test, only four per cent achieved a 'B' grade. The survey, conducted for Rogers Communications, finds that almost half couldn't answer questions about roaming, and two out of three couldn't correctly answer questions about data usage or online security. The majority (87 per cent) said they are eager to improve their technology knowledge and 83 per cent want to use a website to learn more.Today, Rogers launched Tech Essentials™, a new program to give Canadians the tools they need to make smarter and safer use of technology. The program includes a website available to all Canadians with free information on topics ranging from how roaming works, to managing childrens' online usage, to staying safe online. The Tech Essentials site has been accredited by the independent organization Parent Tested, Parent Approved. The program also includes an online and in-store 'Ask the Experts' series, and will extend to Community Education sessions this year. "Canadians are very passionate about technology and they clearly need and want to know more about how it all works," said Rob Bruce, President, Communications, Rogers Communications. "The research shows there's a clear role for education and we have an important responsibility to help Canadians get the most out of technology. We're a nation of technology adopters and Tech Essentials represents the beginning of a long-term effort to bridge the knowledge gap and help build our digital future." The online study shows Canadians have a good understanding of the basics. For example the majority of Canadians know what roaming is and when it applies, or that opening an attachment exposes them to online viruses. Consumer knowledge really starts to diminish when they get into the specifics of how roaming works, what constitutes data usage and secure online buying.
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