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A surge of new companies has moved into the electric vehicle supply equipment (EVSE) market over the past 18 months. However, the EVSE market is currently quite small, as EVSE sales are dependent on plug-in electric vehicle (PEV) sales, which have grown slowly since the Nissan Leaf and Chevy Volt were launched in 2010. The EVSE market is expected to rise from just less than 200,000 units sold in 2012 to almost 2.4 million in 2020. The market is also entering a new phase where it will be less dependent on government-funded deployments and thus required to present an attractive return on investment for potential EVSE operators.
The 14 electric vehicle charging equipment manufacturers in this Pike Pulse report all offer Level 2 units to residential and commercial customers, with many also offering Level 1 equipment and DC charging. ChargePoint (formerly Coulomb Technologies) and DBT ranked as Leaders in this Pike Pulse report as a result of their range of feature-rich EVSE offerings, current market share, geographic reach, and vision for competing successfully in the next phase of the EVSE market. Most other vendors are ranked as Contenders, including the major multinationals that have not yet reached significant market share but are well positioned to refine their EVSE offerings and potentially capture greater market share as the ESVE market increases.
This Pike Research report evaluates 14 EVSE manufacturers positioning themselves to become global players and rates them on 12 criteria for strategy and execution, including vision, go-to-market strategy, partners, production strategy and roadmap, technical innovation, geographic reach, market share, sales and marketing, product performance and features, product portfolio and ecosystem, pricing, and staying power. Using Pike Research's proprietary Pike Pulse methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these companies' relative strengths and weaknesses in the growing global EVSE market.