Jan. 14, 2013
/CNW/ - Brick Brewing Co. Limited (TSX: BRB) today announced some big news for customers at The Beer Store across
. Three great new products, Seagram Wildberry, Classic Lemonade and Iced Lemon Tea, will give people an exciting new choice they don't currently have. "With only a limited selection of flavoured beers, Seagram Wildberry, Classic Lemonade and Iced Lemon Tea will give customers at The Beer Store a genuinely refreshing alternative unlike anything else available in those stores" said
, Director of Marketing, Brick Brewing. "Seagram Wildberry, Classic Lemonade and Iced Lemon Tea are all natural, and made with pure spring water - and are available in 6-can packs for
" added Dennis.
"The Seagram products available at The Beer Store are made with a malt-based alcohol that adds a very pleasant but subtle sweetness" said
, Chief Technical Officer, Brick Brewing. "We wanted to make great-tasting, Classic Lemonade and Iced Lemon Tea - no weird flavour combinations, but more like a family recipe that's been handed down through the generations."
"We had great plans for Seagram Coolers when we completed the acquisition in 2011" offered
, President and CEO of Brick Brewing. "The launch of Seagram Wildberry, Classic Lemonade and Iced Lemon Tea at The Beer Store is part of a broader strategy to win back customers within the channel. Seagram malt-based coolers represent a huge step forward for our Seagram portfolio. This launch complements all of our Seagram new product activity that's been happening at the LCBO over the last year. Seagram now offers a great family of subtly flavoured, all natural, pure spring water coolers and ciders; and stay tuned because we have more great news to share over the next few months."