We're not going to lie, this one's all about sports.
New Orleans already played host to the Allstate (ALL) Sugar Bowl and BCS Championship Game in 2012 and brought in more than 250,000 visitors and $500 million in economic impact as a result. Then it hosted last year's men's college basketball's Final Four and national championship game in March and early April and took in another $100 million in business for its trouble.This year, however, the Superdome hosts its first Super Bowl since Hurricane Katrina hit the city in 2005. Mercedes-Benz has taken over as the stadium's sponsor and gave it a major overhaul in 2011. The event is the last in New Orleans' string of big-ticket sporting events, but should be easily the biggest of the bunch. Mayor Mitch Landrieu is hoping the NFL's big game will help the city reach $1 billion in total revenue for all its big-game hosting duties. It doesn't undo the lingering damage left in the storm's wake, but it certainly doesn't hurt.