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Ford CEO: Luxury Market Has Room For Lincoln

AP: There are a lot of naysayers out there, including GM's CEO Dan Akerson, who have suggested Lincoln has fallen too far to be revived. What do you say to that?

Mulally: I just believe Jim's vision that he laid out, when we decided to focus on Ford and Lincoln, so we had a great volume brand for everybody and a premium brand. And then let each one do the talking. I wouldn't go out and bad mouth things. Let each of them do their thing and tell everybody that this is the brand promise. You can't get in that car (hybrid MKZ) and operate it and get out of it and not go, "Wow. That's a different experience." And there are people â¿¿ there are a lot of people â¿¿ who want that experience, they want that innovative technology and they want to access it. They don't want to pay $100,000. And Ford can do that. Ford can really do that.

Copyright 2011 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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