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Chrysler Brand Celebrates Historic Imported From Detroit Achievements

AUBURN HILLS, Mich., Jan. 11, 2013 /PRNewswire/ --

  • Arriving this spring, the new limited-edition 2013 Chrysler 300 Motown pays tribute to the Motor City's resurgence and determination through unique style and sounds from original Motown recording artists
  • Commemorating the 50th anniversary of the 1963 Chrysler Turbine, a one-off Chrysler 300S painted in matte "Turbine Bronze" pays homage to the brand's Imported from Detroit roots and the legacy of Motor City's ingenuity 

Proudly commending both the Chrysler Brand's and the City of Detroit's history are the Chrysler 300 Motown Edition and a one-off Chrysler 300S that recognizes the 50th anniversary of the legendary Chrysler Turbine and its signature bronze hue. Both Chrysler flagship sedans will debut next week at the most apropos venue, the 2013 North American International Auto Show (NAIAS).

"'Imported from Detroit' embodies the imagination and ingenuity that make up the roots of the Motor City's greatness, and at this Detroit auto show, Chrysler brand celebrates the legacy of style, skill and soul that our city gave the world," said Saad Chehab, President and CEO – Chrysler Brand, Chrysler Group LLC. "Our new 300 Motown limited-edition model echoes the sound and uplifting spirit that forever changed music. While our one-off Chrysler 300S pays homage to the brand's style and innovative spirit that could only originate from the Motor City."

At this year's NAIAS, the limited-edition 2013 Chrysler 300 Motown with its original Motown recording artists tracks will share the spotlight with a unique Chrysler 300S, specially appointed to give a nod to the gas-turbine powered legend with its contemporary matte "Turbine Bronze" finished paint and exclusive exterior appointments.

New 2013 Chrysler 300 MotownIf cars are the heart of the Motor City, music is its soul. The new 2013 Chrysler 300 Motown pays tribute to the Motor City's resurgence and determination through Detroit-born style and world-class ingenuity. Harking back to the days when bright work ruled Woodward and Jefferson Avenues, this limited-edition Chrysler flagship sedan includes bright chrome front and rear fascia accents, mirror caps, door handles and daylight-opening surround, and a unique Mopar bright chrome grille with seven sculpted horizontal blades. Large 20-inch polished "heritage" design aluminum wheels provide an elegant look, while its touring-tuned suspension delivers world-class levels of ride, handling and comfort. Completing this Chrysler flagship sedan's curb appeal are black accented Chrysler wing badges and "Motown" fender badges that transcend the city's rhythm and spirit. Available exterior colors include Bright White, Gloss Black, Deep Cherry Red and new Jazz Blue.

Inside, the new 2013 Chrysler 300 Motown is further proof that style and luxury can come from a place like the Motor City. Unique Pearl Nappa leather seating with perforated inserts are surrounded by a black interior environment for a contemporary look. Tying in the contrasting interior theme are black piping and accent stripes on the seats, while a debossed "Motown" logo on the front seatbacks provide thoughtful detail. Extensive use of Piano Black on interior center stack, instrument panel, steering wheel, gauge cluster and door panel elements provide a uniquely lacquered and highly detailed appearance. Completing this special-edition interior environment are authentic Black Olive Ash wood trim and satin silver finished accents.

Special Pre-loaded 100 Tracks of MotownMaking sure the soul of Motown can be heard and felt, this limited-edition Chrysler sedan includes 100 tracks from original Motown recording artists loaded on the Uconnect 8.4's SD card reader. This list of songs has never been released before, with 90 of the songs in their original versions, while an additional 10 DJ remixes put a contemporary stamp on some Motown Classics.

State-of-the-art Uconnect 8.4 provides Chrysler 300 Motown passengers with the segment's largest touchscreen display (8.4-inch) and mobile infotainment, connectivity and multimedia features. Delivering a sound experience as the artist intended, the segment-exclusive 10-speaker Beats Audio system with 12-channel amplifier and proprietary Beats Audio algorithm is also available.

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