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Cinemark Holdings, Inc. (NYSE: CNK), one of the largest motion picture exhibitors in the world, today announced plans to launch two new 6-screen movie theatres in El Paso and Edinburg, Texas. The Cinemark Movie Bistro – Sunland Park will be part of Simon Property’s Sunland Park Mall development located at 750 Sunland Park Dr., El Paso, TX. The Cinemark Movie Bistro – Edinburg will be part of B-Y Property’s Trenton Crossroads Plaza development located on the northwest corner of Trenton Road and Rhonda Street in Edinburg, TX. Both projects are scheduled to open in the summer of 2013.
The two theatres will introduce patrons to Cinemark’s first-run cinema eatery concept, branded Cinemark Movie Bistro. Each complex will boast a state-of-the-art entertainment environment offering digital projection, RealD 3D capability, and enhanced sound systems. Additionally, the new Cinemark Movie Bistros will feature an expanded menu with high-quality food offerings such as fresh wraps, hot sandwiches, burgers, gourmet pizzas, alongside favorites like freshly popped popcorn, hot dogs, and popular candy brands. As for beverages, customers have the opportunity to select from microbrewed beers, premium wines, margaritas, and of course, Coca-Cola fountain beverages.
“Customers have enjoyed Cinemark’s theatres in these markets for over 20 years,” states Tim Warner, Cinemark’s Chief Executive Officer. “El Paso and Edinburg are the perfect locations to launch the new Cinemark Movie Bistro concept. We will be constructing two state-of-the-art facilities that will quickly become recognized as preferred entertainment environments to eat, drink, relax and enjoy a good movie.”
“We are pleased to extend our strong partnership with Cinemark, one of the nation's premier motion picture exhibitors," said Greg Zimmerman, Senior Vice President at Simon Property Group. "Their first class operations will provide a quality movie-going experience for the west side of El Paso and an added attraction for the already strong line up at Sunland Park Mall."