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13 Ways to Sell Your Home in 2013

Make Yourself Scarce

The more you show your home, the more possible buyers you are likely to reach. And since "having the seller around often makes the buyer uncomfortable," according to Cammarosano, "If possible for all showings, the seller should plan on not being at home while the Realtor shows the home."

"The man or woman who works late might be the best potential purchaser. So having a 7 p.m. or 8 p.m. showing shouldn't be out of the question."





Leverage Multiple Social Media Platforms

Using Facebook and Twitter to spread word that you've put your home on the market can be a fruitful marketing tactic, most industry professionals would agree.

Paul Zweben, a Douglas Elliman real estate agent, said he posts every one of his listings on his employer's Facebook page -- with information on its first open house.

"Just another way of getting our listings spread virally," he said.

Katie Lance, social media director at real estate website Inman News, also recommends leveraging video applications including Videolicious, Ptch, Tout and Viddy. The apps allow users to shoot and edit videos, and then distribute them across social networks.

"Instagram can also be used to take photos of not just the rooms in a house but unique details that make the house stand out," she said.



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