By Teke Wiggin
As the housing recovery that began last year continues to gain steam into 2013, selling your home may become less of a headache.
But you can be sure of one thing: You're always likely to make the process easier if you use smart marketing tactics.
Some of them are givens: De-clutter your home for open houses, enhance your landscaping, etc. But there are also some underutilized selling methods.
Culling tips from interviews with a variety of industry insiders, AOL Real Estate has compiled a list of some of the best of them, so learn 13 ways to sell your home in 2013.
Don't Hide a Foible, Flaunt It
Traditionally, sellers are told to play down any quirks to their homes. But that's not always the right move: Foibles could possibly suit the needs of some buyers.
J. Philip Faranda, owner of J. Philip Real Estate in Briarcliff Manor, N.Y., says that it's even worth leading with a home's foible in some cases. He said that he helped one client sell his home by highlighting its oversized garage.
"The garage bay was huge. The previous agency tried to de-emphasize the strange-looking garage," he said. "We took out an ad in a trucker magazine to find someone who needed a big garage bank."
Shoot a Walk-Through Video -- Without the Bells and Whistles
In a marketing environment obsessed with new media, more sellers and Realtors are producing high-budget video tours. They feature artistic pans, classical music, even models.
But that may be overdoing it sometimes, Faranda argues. In his experience, unvarnished walk-through videos shot with a digital camera strike a better note for many sellers.
"It's real. What they see is what they should expect," he said. "People won't feel manipulated. They will gravitate towards something where it's really transparent.