), the leading innovator and provider of nutritional supplements based on
Real Food Technology®
solutions, announced today that it has hired Ms. Olena Sergeeva as General Director to lead its expanding Ukraine operations.
Ms. Sergeeva comes to Mannatech with over ten accomplished years of experience in the direct selling industry within the Ukraine where she is well known in the direct selling community. Ms. Sergeeva has previously served as the General Manager of a large multinational direct selling company in the Ukraine. Senior Vice President International, Ron Norman, said, “We are extremely excited to have Ms. Sergeeva join the international team. Her extensive knowledge and experience will be invaluable in developing a successful business in the Ukraine.”
Continuing its expansion efforts in the Ukraine, Mannatech will shortly secure office facilities within Kiev and is in the process of selecting a Ukrainian warehousing and distribution partner for the market. It has also recently initiated limited shipments of products into Ukraine to consumers for their personal consumption, an initial step in opening the market.
Colin Morgan-Jones, Mannatech European General Manager, said, “Olena brings to Mannatech a wealth of operational experience and proven leadership and people skills. Olena will be instrumental in finalizing our market opening activities and leading business development. Olena’s vision and passion towards Mannatech’s business along with her servant’s heart align concretely with Mannatech’s mission of Social Entrepreneurship: addressing the needs of malnourished children and orphans all over the world including Ukraine, improving their health and well-being and at the same time compensating those who participate by earning income from helping others improve their quality of life. With Olena’s significant knowledge of direct selling within the Ukraine and neighboring markets, we look forward to her leading us to sustainable success in the Ukraine and other markets in the region.”