CVSL's chairman is John Rochon, a long-time leader in the direct selling industry, former chairman of Mary Kay Inc. and former general partner of a group that at one time was the largest shareholder in Avon Products. Mr. Rochon is chairman of Dallas-based Richmont Holdings, Inc. In September, Mr. Rochon announced plans for CVSL to become a public company "docking station" for multiple direct selling companies."I am excited to be part of this planned venture alongside John Rochon, who is such an innovative leader in direct selling," Ms. Longaberger added. "In today's world, the strongest companies form partnerships to become even stronger. This is the perfect partnership for us. We see great things ahead for CVSL. By participating in the CVSL growth strategy, the Longaberger business can gain new advantages and resources. This is another step forward for Longaberger during a time of major progress for us, such as our new made in America strategy, our improved career plan and our increased sales and recruiting results."
CVSL And The Longaberger Company Sign Letter Of Intent For Longaberger To Join CVSL
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