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TheStreet Open House

Delta Launches New Fly Delta App For IPad, First Phase Of Customer Technology Improvements Complete

Stocks in this article: DAL

In future updates to delta.com, customers will see additional service improvements which will include more robust customer alerts, improvements to flight search results, enhanced information displays and greater personalization based on their past travel behavior. Over time, delta.com and all Delta digital channels will evolve to deliver greater relevancy to the individual customer based on past interaction, new product offerings and customer information. This will result in a highly personalized online experience and improved delivery of existing critical features such as flight check-in options, which more than 90 percent of Delta customers utilize during their travel.

The brand new, redesigned Fly Delta app for iPhone was also released today with the ability to book tickets and other features including integration with Passbook and iPhone 5 features. The Fly Delta app for Android will be updated in early 2013. The Fly Delta app has been downloaded more than 5.5 million times and includes popular tools including checking in for flights, accessing an eBoarding pass, changing seat assignments, tracking the upgrade list, tracking and paying for bags, receiving alerts for updated travel information, viewing airport and aircraft details and setting a parking reminder.

Changes to Delta's self-service check-in kiosk designs were launched across all worldwide locations in September on more than 2,500 individual kiosks. The new design has reduced the average customer check-in time by more than 15 percent. The improved design streamlines the process, improves the speed of check-in, offers 12 language options and gives customers the ability to self-select options they find most important in their experience.

"Customers can rely on Delta to provide innovative tools throughout their travel experience that put them in control and give them the information they need, when they need it," said Hauenstein. "We'll continue to provide new and interesting ways to plan, share and connect, so that traveling with Delta keeps getting better."

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