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Delta Launches New Fly Delta App For IPad, First Phase Of Customer Technology Improvements Complete

Stocks in this article: DAL

ATLANTA, Jan. 11, 2013 /PRNewswire/ -- Delta Air Lines (NYSE: DAL) today unveiled the Fly Delta app for iPad. This is part of a $140 million investment in technology implemented by Delta. The launch of the app is latest in a phased rollout of a significantly improved online and digital customer experience which also included the 2012 launches of the new delta.com in November and revamped self-service kiosks in September. 

(Logo: http://photos.prnewswire.com/prnh/20090202/DELTALOGO )

The Fly Delta app for iPad features a " Glass Bottom Jet," through which customers will have the ability to view the ground below in a unique way that includes maps, social networks and internet content while connected to the Internet on any of Delta's more than 800 Wi-Fi-equipped aircraft. The app also includes travel planning tools to book a trip, destination guides, flight check-in, an interactive trip map and the "What's Next" feature to help guide customers to the next point in their journey.

"Our goal is to simplify the digital experience across the touch points where our customers already spend their time by making their interactions with Delta easy and intuitive," said Glen Hauenstein, Delta's executive vice president – Network Planning, Revenue Management and Marketing. "The incredible functionality and innovation found in the new iPad app embodies all that we're doing to further improve the digital experience customers have with Delta. All of this represents the largest investment to delta.com and digital technology in more than a decade."

The new delta.com design features a new My Delta section which consolidates trip summaries, account details, personal preferences, payment information and travel settings in a single location. This allows customers to easily access the personalized features that mean the most to them and help maximize their travel plans. An improved My Trips section brings together all details of a customer's trip including air, car, hotel, Trip Extras, weather information and travel alerts. The new My Wallet feature keeps payment information and receipts in a digital wallet on delta.com. Additional website enhancements will be available through a series of scheduled deployments in the first half of 2013.

"Based on customer feedback and behavior, the improvements we've made to delta.com and our kiosks are hitting the mark as customers are enjoying the more intuitive layout, new features, and the ability to take advantage of many of the elements that can be added to their flight experience, such as an Economy Comfort seat, extra SkyMiles and in-flight Wi-Fi," Hauenstein said.

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