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Urban Wheel Awards Drive Global Vehicle Sales

A select group of manufacturers have come to recognize other benefits of the Urban Wheel Awards as well.

Payton says; "The auto industry spends millions of dollars lobbying trade, business and political leaders who routinely attend the Urban Wheel Awards. Savvy leaders in the industry have figured this out and are usually among the top sponsors to make sure they are positioned to benefit from this opportunity. In fact, dealers, suppliers, community leaders, media, trade associations and advocacy groups all use the Urban Wheel Awards as an occasion to network with key leaders in the industry and gain business as a result."

"General Motors has been a major supporter of the Urban Wheel Awards for many years because we believe it's important to celebrate the vast accomplishments of diverse individuals within our industry.  We're also a company that is proud to have been recognized many times by Urban Wheel for our support of diversity and inclusion. We're particularly honored to be named the Urban Car of the Year for the 2013 Cadillac ATS.  We believe distinctions such as these have a positive impact on the purchasing decisions of our customers and potential customers," says Eric Peterson, vice president of global diversity, General Motors.

Whether selling more cars, creating opportunities for business leaders, or celebrating the accomplishments of women and people of color in the automotive industry, the Urban Wheel Awards event is far more than a mere awards show, it's become a major resource that auto companies, dealers and others can build on to increase revenue and automotive business in this country and abroad. 


The 17th Annual Urban Wheel Awards (UWA) is a world-class gathering and the only Official Multicultural Event held in conjunction with the North American International Auto Show.  The UWA brings together celebrities, automotive executives, international media, government representatives, and the multicultural community. This year the UWA will honor women in the automotive industry.  The evening begins with a vehicle display at 4:00 p.m. followed by the Celebrity Red Carpet at 5:00 p.m.; VIP and General receptions start at 5:30 p.m., immediately followed by the awards from 7:00 - 9:00 p.m.  An afterglow networking reception will conclude the evening.  Proceeds from the event support the Emerging Diversity Education Fund, which provides internships, scholarships, and mentoring to students pursuing careers in communications and the auto industry. For more information, please contact Rosiland Triche at: or (301) 850-2858, or visit

Contact: Marjorie Staten  (301) 850-2858

SOURCE Emerging Diversity Education Fund

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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