Woodman’s Food Markets continues its century-long tradition of exceptional customer service and shopping innovation with the launch of Mobile Shopper powered by NCR Corporation (NYSE:NCR) at Woodman’s Gammon Road location in Madison, WI.
With Mobile Shopper, Woodman’s shoppers can save time and make shopping easier by using their own iPhones to scan items in the aisles as they shop. Shoppers can use the app to create virtual shopping lists before going to the store, further increasing the speed, efficiency and ease of their shopping trips. NCR designs and implements the technology to reflect the brand of the store using it.
To checkout, shoppers go to the Woodman’s self-checkout (SCO) stations and scan a QR code on their phones to transfer their mobile shopping information to the SCO. The SCO station confirms the weight of the items scanned with the phone against the items being bagged at the SCO station. Attendants can help customers reconcile any discrepancies the system identifies and answer any other questions they may have. Produce, other non-barcoded items and impulse items can also be added at the self checkout
Shoppers then pay with their preferred method of payment and can quickly be on their way. The store features free WIFI throughout so shoppers do not have to use their own data plan while using the Mobile Shopper app.NCR’s Mobile Shopper solution went live in Woodman’s Gammon Road location, on January 7th. The store began publicizing the new shopping feature to store shoppers with in-store signage in early December. The signs explain how mobile scanning works and provide shoppers a QR code to direct them to Apple’s App Store to download the free Woodman’s-branded app. ”NCR brings unique and powerful technology that helps Woodman’s achieve our goals of customer service and convenience,” said Chad Greenwald at Woodman’s. “We’re excited about launching this Mobile Shopper solution with NCR and look forward to delighting our customers with this new, high-tech shopping and check-out option.”