Specialty Retailer Tilly's Rolls Out Mobile Commerce App, Powered By MicroStrategy Alert

TYSONS CORNER, Va., Jan. 11, 2013 /PRNewswire/ -- MicroStrategy ^® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that West-coast based specialty retailer Tilly's has launched a state-of-the-art mobile commerce app powered by MicroStrategy's Alert Mobile Commerce Platform.  Available for iPhone and Android smartphones, the app lets Tilly's create a branded connection with its customers. Features include access to exclusive Tilly's content, a streamlined mobile shopping experience, and wallet functionality that allows personalized promotions and receipts.  MicroStrategy will be exhibiting in Booth 2361 (and in the ARTS Pavilion Booth 2253) at the 2013 National Retail Federation's Annual Convention and Expo at the Jacob Javits Center.

Alert is a cloud-based platform that lets retailers deploy a branded mobile commerce app in a matter of weeks, without the high cost and delay of developing an application from scratch and maintaining it on their own.  By integrating with a retailer's customer data system, marketing assets and social channels, Alert-powered apps can include a broad range of functionality, including a native storefront, store and product locators, digital receipts, and loyalty features.  In addition, Alert offers other innovative capabilities, such as targeted promotions, peer-to-peer gifting, and detailed analytics on commercial activity and customer usage.

Tilly's, a purveyor of West Coast inspired apparel, footwear and accessories, chose to work with the Alert Platform because of its rich feature set, its ability to easily integrate with their existing customer systems, and its speed-to-market.

"We want every customer that interacts with Tilly's to have an exceptional and consistent experience, whether they're in-store, online, or on their mobile phone," said Craig DeMerit, Tilly's Chief Operating Officer.  "With the Alert platform, we were able to quickly roll out a compelling mobile app to our customers that provides them with an enhanced experience of our brand.  We launched the Tilly's app before the holidays and have seen our customers respond positively to downloading it and using the great features available."

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