"We are confident that the new TCEB brand, to be finalized during February, will reinforce our new working paradigm and help boost the competitiveness of Thailand's MICE industry in an era of constant change. At the same time TCEB aims to empower entrepreneurs by helping them build their competencies and expertise and widen their business networks, enabling them to compete more effectively in the global arena. We expect this to be reflected in an increased contribution of the MICE industry to the national economy. TCEB expects that the new organizational identity will help boost MICE industry growth by at least 10 percent per year. In 2013 expects over 792,000 MICE visitors to Thailand, generating revenues of over US$ 2.1 billion, or 63.2 billion Baht," said Thongchai in conclusion.For more information please contact:
TCEB Beats 2012 Target With 895,224 MICE Travelers To Thailand
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