Ford F-150 Concept
The story here is that the Dodge Ram is a great new truck that is winning multiple truck-of-the-year awards and the auto industry is obsessed with the introduction of the new GM (GM - Get Report) Chevrolet Silverado truck, to the point of carefully counting, at the end of each of the past six months, GM's inventory of current model Silverados. If you are Ford, you no doubt are a little upset that your truck seems to be getting the cold shoulder. It has been the best-selling vehicle in the U.S. for the past three decades and it leads the next closest vehicle, the Silverado, by 35%, or about 200,000 vehicles, which basically is enough units to satisfy a small automaker with one or two successful vehicles.
So with the eyes of the automotive world on the Detroit Auto Show, it's time for Ford to make some noise.
Our only question is why did GM introduce the new Silverado in mid-December, rather than waiting a month for the auto show?For the moment, our picture shows a 2012 F-150. Check back next week to see a picture of the 2015 concept truck.