NEW YORK (
) -- Tim Cook isn't the only
(AAPL - Get Report)
in China at the moment.
Phil Schiller, the tech giant's senior vice president of worldwide marketing,
nixed rumors swirling about a
in an interview with
The Shanghai Evening News
In a translation obtained by
The Next Web
, Schiller spoke about the speculation of a cheaper iPhone, saying this will "never be the future of Apple products."
The Apple marketing chief reiterated the company's commitment to building premium products, according to
The Next Web's
"Every product that Apple creates, we consider using only the best technology available," he added. "This includes the production pipeline, the Retina display, the unibody design, to provide the best product to the market."
Apple has not yet responded to
request to confirm that this was an official interview.
The iPhone maker's shares rose 1.2% to $523.51 at the New York close Thursday.
-- Written by James Rogers in New York.
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