Jan. 10, 2013
/PRNewswire/ -- Lands' End called in double the reinforcements and
listened. The company's legendary
Iron Knee® Pants
for kids just became more famous by winning a
VIP (Very Innovative Product) Award. Iron Knee Pants feature a revolutionary reinforced interior knee patch that adds double the durability to a notoriously vulnerable area.
"We've made durability a science with Iron Knee. Our Kids' designers, who are parents too, worked hard to ensure these pants would stand up, taking just about anything a kid can dish out," said
, vice president, Lands' End Kids. "We're so pleased and honored that
took note and awarded Iron Knee Pants a VIP award. We know
is just as tough in finding its product winners as we were in developing the Iron Knee technology."
VIP Awards celebrate products that are ingenious breakthroughs and solve everyday problems in new and exciting ways. The awards represent an outstanding achievement, as they are chosen from thousands of products and from laboratory testing by the scientists in the Good Housekeeping Research Institute as well as from consumer evaluation.
"We know that parents will love the idea of Lands' End Iron Knee Pants, which have built-in reinforced knee patches," said
, Director, Good Housekeeping Research Institute. "But we also made sure that the trousers held up in our strength, shrinkage, and abrasion tests. They did and we are happy to champion them in our VIP Awards feature."
The results of the VIP Awards will be published in the February issue of
, landing on newsstands
January 15, 2013
Iron Knee: Innovation for Every Day
The hidden patch offers superior value by drastically prolonging the life of the fabric where kids need it most. Even with all the toughness, there's no need to sacrifice style and comfort. The invisible Iron Knee patch is undetectable from the outside. It's also soft and pliable to ensure superior comfort as kids jump, climb and crawl.