This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Bully Dog Technologies Selects Yooba's IPad Publishing Platform For Its Trade Show Kiosks

BOSTON, Jan. 10, 2013 /PRNewswire/ -- Bully Dog Technologies is a family-owned company and has exploded since its founding in 1998. Since 2004, Bully Dog has attended the SEMA show in Las Vegas each year. The largest automotive aftermarket trade show in the world, SEMA plays host to over 100,000 industry leaders from over 100 countries. Needless to say, it is always a daunting undertaking for the Bully Dog's sales team.

(Photo: )

Enter the iPad. The prospect of easily multiplying Bully Dog's on-floor sales force at SEMA (and at other trade shows throughout the year) was tantalizing. Deploying iPads would give Bully Dogs' salespeople the tools they needed to inform customers about its product while also giving them ability to gather sales leads, newsletter subscriptions and other valuable information quickly and easily.

Looking for a development platform that was both intuitive and robust, Bully Dog happened upon Yooba. Here was a service that provided accessible development tools and a rock-solid deployment system for much less of an investment than anything else they had found – Bully Dog was sold.

"Building and deploying the app with the Yooba web tool was as simple as could be, and Yooba's deep feature set made implementing the vision of our design team an achievable goal," says Josh Couch, Multimedia Designer at Bully Dog Technologies. "Yooba's 'Dev Mode' was invaluable, allowing for real-time testing of changes as they were made, which enabled us to hold to a very ambitious and efficient development schedule."

"After some initial pre-sales conversations with Bully Dog, we didn't hear anything from them until their app was completed," says David Nordin, President at Yooba. "We were totally amazed at the level of design, functionality and content that Bully Dog had achieved on their own. It truly shows the power and ease-of-use of the Yooba solution."

The Bully Dog app is intended to provide basic company and product information to prospective customers, all while gathering as much information as possible about these prospects easily and painlessly. Designed with redundancy in mind, we want to ensure that no matter how customers wanted to interact with the app, it works. Use of both large, touch friendly elements and more conventional menu options ensures instant user familiarity and a dominant, looping banner puts key information before the user as soon as they approach the iPad. Click here to view pictures from the SEMA Show.

About Bully Dog

Bully Dog Technologies is a family-owned company specializing in aftermarket vehicle performance products, and has exploded since its founding in 1998. Since inception, Bully Dog's goal has been to develop products with its customers in mind while realizing that almost every customer has unique needs and desires. Every Bully Dog product is developed to be flexible, allowing users to customize their vehicles to whatever end they desire. Bully Dog's guiding principle has always been the idea that every vehicle has untapped potential. Bully Dog equips drivers with the tools to unlock that potential in their own vehicles. Bully Dog has garnered numerous awards through the years, and continues to push the industry to new highs with innovative new products and expanded vehicle applications.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 -1.15%
FB $117.58 0.73%
GOOG $693.01 0.29%
TSLA $240.76 -2.81%
YHOO $36.60 0.03%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs