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Cramer: People Don't Like Apple Right Now

Jim Cramer: Well, you go back over the biography, wonderful biography of Steve Jobs by Walter Isaacson, and that's the theme. The theme is best of breed and not a flood of products. Maybe they've got to revisit that. I will say that when you go to your Apple store, you like to have a lot of options. You like to have different color computers like, you like to have the Mac Air, you like to be able to have the new iPod, so I think they're trying to be all things to all people, just that what we're used to is them being best of breed and you pick which one you like. Is this Apple floundering? I don't know.

I think it's Apple saying, "We've got to protect our flank here," and maybe Apple even getting in good graces with a lot of the telco providers. I think Tim Cook is an excellent strategist. He's not really a product guy, I'll say that, because Steve Jobs said he wasn't a product guy in the Steve Jobs biography, but I agree with you. It does seem to be a bit of a conundrum. Millions of products suddenly. How about the best products? And a low-end phone is not what I expect from Apple, but if they have some sort of game plan which says that the world must own Apple because they want to do the ecosystem...if it's an ecosystem plan, then I'm on board.

Debra Borchardt: Okay. Well, we'll keep our eye on that Apple iPhone, the cheaper version, and see if this is really what the market wants.

--Written by Debra Borchardt in New York.

>To contact the writer of this article, click here: Debra Borchardt.
Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.
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