This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Strong Demand For Online Pharma Services 'Beyond The Pill' Among Online Consumers

NEW YORK, Jan. 10, 2013 /PRNewswire/ -- The new ePharma Consumer® 2012 study from healthcare market research and advisory firm Manhattan Research shows considerable consumer demand for online services from pharmaceutical companies to help patients manage a chronic condition. The study was fielded online in Q4 2012 among 6,607 U.S. adults (age 18 and over). These results represent an opportunity for leading pharmaceutical companies that are increasingly focusing on outcomes and longer-term customer value in the face of generics and growing formulary restrictions.

(Logo: http://photos.prnewswire.com/prnh/20130103/MM36806LOGO )

Thirty percent of online consumers with a chronic condition and 38 percent of caregivers are interested in registering for a patient support program that would give access to a range of services. The most popular features are financial assistance, meal plans and recipes, tools to track and manage a condition and a registered nurses hotline. Current adoption of such programs varies considerably by condition, for example 41 percent of online patients suffering from multiple sclerosis used one from pharma. Moreover, 75 percent of online consumers who used online pharma patient support programs said they feel confident the prescription they have is right for them or those they take care of because of these services.

"Patients are interested in patient support programs from pharma, and don't necessarily mind registering for access," said Monique Levy, Vice President of Research at Manhattan Research.  "At the same time, pharma isn't top-of-mind as a destination, so marketers must consider partnering with other health resources such as general health websites, pharmacies and hospitals in an effort to gain traction for these programs."

Upcoming Webinar! ePharma Consumer ® 2012 – Tuesday, January 22 at 2:00pm ET

Vice President of Research Monique Levy is hosting a webinar January 22nd at 2pm ET for those interested in learning more about ePharma Consumer ® as well as highlights from the new data. Register today!

About ePharma Consumer ® 2012

ePharma Consumer ® is Manhattan Research's market research study and syndicated advisory service exploring how consumers use digital channels to learn about prescription drugs and interact with pharma companies. The data can be segmented across a variety of key therapeutic audiences, including diagnosed patients, patients on Rx, caregivers and info seekers.

Key topics covered in the research include:

  • Use of digital media for prescription drug info
  • Online Rx research behavior
  • Influence of online Rx research on discussing medication with HCP
  • Demand for various types of online patient resources across the treatment continuum
  • Demand for online patient resources from pharma vs. other sources
  • Adoption of various types of online pharma resources
  • Use and interest in patient support programs
  • Interest in connecting with pharma brands through various online platforms and networks
  • Patient exposure to various types of health education resources at the doctor's office
  • Opportunities for pharma to provide supportive services to patients at the doctor's office

For more information, please visit www.manhattanresearch.com/epc.

About Manhattan ResearchManhattan Research, a Decision Resources Group company, conducts annual research studies covering digital health trends among healthcare professionals and consumers in the Americas, Europe, and Asia-Pacific. Broad research can be segmented by target specialist and therapeutic audiences. For more information please contact sales@manhattanresearch.com, call 1.888.680.0800, ext 2, or visit www.manhattanresearch.com. About Decision Resources GroupDecision Resources Group is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources Group at www.DecisionResourcesGroup.com.

All company, brand or product names contained in this document may be trademarks or registered trademarks of their respective holders

For more information, contact:

Manhattan Research   Stephanie Cooper    212-255-1368    scooper@manhattanresearch.com  

SOURCE Manhattan Research

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs