Detroit-based Rockbridge Growth Equity Adds Triad Retail Media To Growing Tech Portfolio
About Falcon Investment Advisors: Falcon Investment Advisors, LLC is a private equity firm with offices in Boston and New York, specializing in subordinated debt and other junior capital investments. Falcon provides innovative capital solutions in amounts of $10 million to $75 million to middle market companies in a variety of industries throughout North America. Since its founding in 2000, Falcon has raised $1.7 billion and invested in over 50 companies in a broad range of industries to support acquisitions, recapitalizations, buyouts and organic growth.
About Triad Retail Media: Founded in 2004, Triad Retail Media ( www.triadretail.com) is the market leader in creating, managing and operating digital retail media programs for highly trafficked retail websites. Triad's unique approach to retail advertising provides upside for retailers, brand advertisers and shoppers. Contextual and relevant advertising provides a much richer online shopping experience while giving brands the opportunity to engage shoppers while they're making purchase decisions. This custom advertising approach goes far beyond the banner and standard ad networks.
Triad Retail Media's leading retail partners include Walmart, Toys"R"Us, CVS, Sam's Club, eBay and many other notable retailers. The company was twice named one of the fastest-growing private companies in the U.S. by Inc. magazine. Headquartered in Tampa, Florida, Triad employs more than 300 people in six offices nationwide.
Triad was previously owned by CEO / Founder Greg Murtagh, President / COO Roger Berdusco and an affiliate of H.I.G Growth Partners. Following the transaction, Murtagh and Berdusco will remain in their current positions as Chief Executive Officer and Chief Operating Officer of Triad, and will also continue to be equity partners with Rockbridge. New York based investment banking firm Petsky Prunier advised Triad and H.I.G Growth Partners on the transaction.SOURCE Rockbridge Growth Equity, LLC
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